Tactical Technology Collective, Message in-a-box, “Designing your strategy,”
This text focuses on ways how people can build a media-based advocacy campaign. It outlines the categories that a media design takes and what one needs to do before formulating one. The importance of carefully planning and managing the design right from conception, distribution to monitoring its impact is emphasized. Some of the things recommended while developing a design strategy include doing research to know what is happening in relation to your advocacy; having clear objectives that are specific, measurable, achievable, realistic and time-bound; identifying stakeholders in the community who make up your target audience and participant communities; crafting your message which should be accurate and honest; identifying the resources and getting consent from every participant in your campaign to ensure your and their security and privacy. In media campaign the timing determines how effective it is; the article recommends having a timeline. In evaluation of impact decide which indicators will be used to measure how effective the media strategy has been.
From the website: Creating your own media, distributing it and monitoring its impact can be a long process, which may become confusing and overwhelming if it is not well-managed and carefully planned. Designing a media strategy will help; this is likely to be most successful when it is done as a group, with the people involved in your overall campaign or project.